Introduction & Purpose

As a leader and mentor, you play a vital role in shaping the success of new travel advisors entering the industry. The Travel Advisor Success Network – 12-Week Launch Your Travel Business Plan (Social Media & Marketing Focus) is designed not only as a structured roadmap for advisors, but also as a tool for you to provide guidance, encouragement, and accountability throughout their journey.

This mentoring guide equips you with weekly goals, tasks, and checkpoints that make it easy to track progress and identify where your mentee may need additional support. Each week focuses on practical actions—from branding and social media setup, to email marketing, video content, and client engagement—that help advisors lay a strong foundation for long-term business success.

Your purpose as a mentor in this program is to:

• Provide clarity and direction as advisors navigate each weekly step.
• Offer constructive feedback on branding, content, and marketing strategies.
• Encourage consistency and confidence as advisors develop their online presence.
• Hold mentees accountable for completing tasks while celebrating their wins.
• Share real-world insights and experiences to bridge the gap between theory and practice.

By the end of 12 weeks, your mentee should have:

• A professional brand identity and established social media presence.
• A clear content strategy and marketing system to attract leads.
• Tools such as email lists, testimonials, and marketing collateral.
• The confidence to promote their services and engage with clients.
• A launch event or strategy to position themselves as a trusted travel advisor.

This guide is here to help you mentor with confidence. With your support, new advisors will not just learn the steps—they will apply them effectively and launch their travel businesses with purpose and momentum.