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TASN- Leadership Training
Introduction
Prelude
Introduction and purpose
New Agent intake form
Setting Up Your Travel Agency
Business Structure
Creating a Business Plan
Leading your team of advisors
Week 1- Branding & Social Media Setup
Branding & Social Media Setup
Guiding Your Mentee in Developing a Marketing Strategy
Building Your Brand Identity
Understanding Content Pillars
Social Media Setup Checklist
Brand Clarity worksheet
Week 2 - Content Strategy & Posting Schedule
Content Strategy & Posting Schedule
Content Pillar Brainstorm sheet
Content Roadmap for New Travel Advisors
Example of weekly content calendar
Week 3: Content Creation & Launch Posting
Content Creation & Launch Posting
Helping New Advisors Introduce Themselves on Social Media
Travel Advisor Introduction worksheet
Week 4: Email Marketing & Lead Capture Setup
Email Marketing & Lead Capture Setup
Lead Capture Using JotForm & Lead Magnets
Lead magnet worksheet
Week 5 - Marketing your travel Business
Marketing Collateral
How to Create a QR Code for Your Travel Business
Example of client intake form
Week 6: Video & Reels Introduction
Video & Reels Introduction
Creating Reels with CAPCUT
Reel worksheet
Week 7: Networking in Niche Groups
Networking in Niche Groups
Joining Social Media Groups to Gain Clients
Social Media groups Worksheet
Week 8: Highlight Client Journey & Testimonials
Highlight Client Journey & Testimonials
Designing an Itinerary & Showcasing “Client Wins”
Clients Wins worksheet
Week 9: Promote Services & Offers
Promote Services & Offers
Mentoring Guide: Reviewing “Work With Me” Posts
Work with me worksheet
Week 10 : Voucher and Giveaways
Giveaways
Guiding Mentees in Creating Giveaways with Vacation Vouchers
Giveaway Campaign worksheet
Week 11: Analytics & Optimization
Analytics & Optimization
Social Media Analytics & Optimization
Social Media Tracker Worksheet
Week 12: Launch LIVE event or Q&A
Launch Event or Live Q&A
Hosting a Live Q&A or Launch Event
Copy of Social Media Tracker Worksheet
Live event worksheet
Final Section: Stepping Into Leadership
Stepping into Leadership
Teach online with
Social Media Analytics & Optimization
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